Someone tells that “If a person buys only one watch in his lifetime, Rolex is the best choice”. I can’t agree more. The perfect fake Rolex watches have sometimes been considered as the god. But Rolex will not be so legendary if only talking about the technology of watchmaking, especially the complex functions that represent the level of watchmaking. When you think about it, the magic of Rolex is obviously from a spirit, and this time-honored Rolex spirit is actually practical, simple and persistent.
When other watch brands are purchasing the complicated functions, luxurious diamonds, enamel and other open worked engraving. Hans Wilsdorf always emphasized on making the movement more stable, durable and precise since Rolex was established. Rolex watches are stable, making the wearers feel more confident and reliable.
As I said before, what Rolex purchases is precision and durability. Simply speaking, it is for two simple functions. But what is great about Rolex is that it takes these two simple functions to the extreme, making many brands eclipse even the complex functions and gorgeous jewelry inlays. For example, the price of these precise imitation watches of Rolex is much higher even on secondary market.